Amuse was founded as an answer to one simple question: what would a record company look like if it was created today?
We built Amuse in an effort to change the music industry for the better. The way we produce music has changed, the way people listen to music has changed, but the traditional labels have not. Artists of today want to be in control.
So we rethought distribution. And we rethought artist discovery.
It is now mobile. And it's free. We look at how people listen to your music on a small and big scale. We also rethought how deals are done. We want the artists to own their music, so we only do license deals.
We have changed a lot of things but we are not done yet. We are just getting started.
Amuse was founded in Stockholm in late 2015 by a team of music industry experts including Diego Farias, Christian Wilsson, Jimmy Brodd, Andreas Ahlenius and Guy Parry. will.i.am joined the co-founder team in July 2017. The company’s board of directors also includes Edgar Berger, former Chairman and CEO of Sony Music International, and Jörg Mohaupt, former Warner Music Group board member. Gordon Rubenstein, Managing Partner, Raine Ventures, will join as a board observer.
We’re still looking for more brilliant people to join us in the mission of disrupting the music industry so make sure you visit our career page.
Lakestar makes early and growth stage investments in disruptive, technology-enabled businesses predominantly in Europe and the United States driven by exceptional entrepreneurs. Lakestar and its general partners have historically invested in Facebook, Spotify, Skype, Airbnb, Klarna, and more recent Lakestar investments include Algomi, GoEuro, Revolut, FiveAI and Harry’s. Lakestar has teams on the ground in Berlin, London and Zurich, and manages EUR 500mio across its two funds. For more information, visit www.lakestar.com.
The Raine Group is a global merchant bank focused exclusively on technology, media, and telecommunications. The firm has offices in New York, San Francisco, Los Angeles, London, Shanghai, and Mumbai. With a global reach, Raine focuses on investment and advisory opportunities where its deep industry experience and unique network of strategic relationships can create value for portfolio companies and clients. For more information, visit www.raine.com.