Fast Forward Is The New Royalty Advance Service For DIY Artists

Fast Forward Is The New Royalty Advance Service For DIY Artists

We caught up with Diego Farias, CEO and co-founder of Amuse to find out more about Fast Forward and what it means for DIY artists.

We caught up with Diego Farias, CEO and co-founder of Amuse to find out more about Fast Forward and what it means for DIY artists.

We are excited to announce the launch of Fast Forward, Amuse’s new data-driven service that lets emerging and DIY artists collect up to six months of their future royalties in advance.

Using machine learning to project an artist’s future royalties, Fast Forward analyzes more than 27 billion data points to determine an artist’s future earnings, with the service seamlessly integrated into the Amuse app. When an artist is offered a Fast Forward deal, they are notified in their app and are able to view and withdraw these future royalties — with the tap of a button!

The service enables artists to accelerate their careers while still retaining the rights to their music, staying true to Amuse’s vision of using innovation to support artists’ creative freedom and to stay free from locked-in record deals. With Fast Forward, artists won’t have to wait months to receive delayed royalty payments. Instead, you can invest the money back into your music whether it’s to fund a tour, create a video, buy new equipment, or promote your music.  

We caught up with Diego Farias, CEO and co-founder of Amuse to find out more about Fast Forward and what it means for DIY artists. 

We are excited to announce the launch of Fast Forward, Amuse’s new data-driven service that lets emerging and independent artists collect up to six months of their future royalties in advance.

Using machine learning to project an artist’s future royalties, Fast Forward analyzes more than 27 billion data points to determine an artist’s future earnings, with the service seamlessly integrated into the Amuse app. When an artist is offered a Fast Forward deal, they are notified in their app and are able to view and withdraw these future royalties — with the tap of a button!

The service enables artists to accelerate their careers while still retaining the rights to their music, staying true to Amuse’s vision of using innovation to support artists’ creative freedom and to stay free from locked-in record deals. With Fast Forward, artists won’t have to wait months to receive delayed royalty payments. Instead, you can invest the money back into your music whether it’s to fund a tour, create a video, buy new equipment, or promote your music.  

We caught up with Diego Farias, CEO and co-founder of Amuse to find out more about Fast Forward and what it means for independent artists. 

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How did the concept of Fast Forward come about?

Amuse has always been about one thing: empowering DIY artists. This mission has guided all of our decisions since the inception of the company. At one of our company meetings, Andreas Ahlenius – one of my co-founders and the guy who runs our label business – presented sketches he had made for Fast Forward a long time ago. It's been in our minds since and we are super excited to be able to launch it today.

The concept of calculating where songs are going is in the very core of Amuse and we've been applying the underlying technology on the signings we do in the Label team. It felt self evident to build out the technology and make it available for more artists to advance themselves up to six months of their future royalties.

Why was it an important next step for Amuse?

We have had countless conversations with artists around the globe over the last few years. One of the things we keep hearing is that the desire to stay independent is stronger than ever, but breaking through is hard and from time to time, a lack of money can be the key blocker that stops you from taking off. That's where the thinking comes from.

For Amuse, it is super important to keep creating solutions that empower artists and allow them to stay in control of their careers. Fast Forward feels like an incredibly important step in that direction.

Why is this new program important for independent artists?

For so many different reasons. One of the trial users of Fast Forward was a Belfast-based band called Blue Americans (listen here if you haven't heard them). They have had a great few years and have released some fantastic tracks. A few weeks ago, they were invited to play a show in London but quickly realized that they were too short on funds to be able to go to London, rent instruments, pay for flights and everything else they needed to make it a successful trip.

How did the concept of Fast Forward come about?

Amuse has always been about one thing: empowering DIY artists. This mission has guided all of our decisions since the inception of the company. At one of our company meetings, Andreas Ahlenius – one of my co-founders and the guy who runs our label business – presented sketches he had made for Fast Forward a long time ago. It's been in our minds since and we are super excited to be able to launch it today.

The concept of calculating where songs are going is in the very core of Amuse and we've been applying the underlying technology on the signings we do in the Label team. It felt self evident to build out the technology and make it available for more artists to advance themselves up to six months of their future royalties.

Why was it an important next step for Amuse?

We have had countless conversations with artists around the globe over the last few years. One of the things we keep hearing is that the desire to stay independent is stronger than ever, but breaking through is hard and from time to time, a lack of money can be the key blocker that stops you from taking off. That's where the thinking comes from.

For Amuse, it is super important to keep creating solutions that empower artists and allow them to stay in control of their careers. Fast Forward feels like an incredibly important step in that direction.

Why is this new program important for independent artists?

For so many different reasons. One of the trial users of Fast Forward was a Belfast-based band called Blue Americans (listen here if you haven't heard them). They have had a great few years and have released some fantastic tracks. A few weeks ago, they were invited to play a show in London but quickly realized that they were too short on funds to be able to go to London, rent instruments, pay for flights and everything else they needed to make it a successful trip.

Out of the blue, they got a notification from Amuse on their phone that they were eligible for Fast Forward and were able to go through a few steps to close an advance on their OWN future royalties, thanks to Fast Forward. With the help of that advance, the trip and all the other things were sorted out.

This is just one of the great stories that have come from Fast Forward so far, and there are so many other opportunities for independent artists to use it to help grow their career. We are just super happy to have been able to play a small role in helping the Blue Americans, and many others, fulfill their goals.

Where do you think Fast Forward will impact artists most?

One of the things that has always been an issue to me is that money flows very slowly in the music industry, and that the artist always gets paid last. This can impact an artist's ability to accelerate their career on their terms. Let's say a song takes off immediately after release, we think it's just fair if you could use the proceeds of that straight away to fuel that interest and create more opportunities for yourself. Unfortunately the industry doesn't work that way, so we had to build it ourselves. I think that this is the strongest proposition that Fast Forward brings. The ability to fast track events on your terms and use your royalties to drive your career forward.

How is Fast Forward different from a record label advance?

Label advances have always been an exclusive service for a select few artists and it has always been tied to long artist contracts. For some artists it has come to be a blessing and a curse; a big payday at first but then with long delays until the next time they are paid. Fast forward is nothing of the above. As my co-founder Andreas said, “Labels have historically used advances to sign artists to long-term deals. We are now using advances to help artists remain independent.”

Out of the blue, they got a notification from Amuse on their phone that they were eligible for Fast Forward and were able to go through a few steps to close an advance on their OWN future royalties, thanks to Fast Forward. With the help of that advance, the trip and all the other things were sorted out.

This is just one of the great stories that have come from Fast Forward so far, and there are so many other opportunities for independent artists to use it to help grow their career. We are just super happy to have been able to play a small role in helping the Blue Americans, and many others, fulfill their goals.

Where do you think Fast Forward will impact artists most?

One of the things that has always been an issue to me is that money flows very slowly in the music industry, and that the artist always gets paid last. This can impact an artist's ability to accelerate their career on their terms. Let's say a song takes off immediately after release, we think it's just fair if you could use the proceeds of that straight away to fuel that interest and create more opportunities for yourself. Unfortunately the industry doesn't work that way, so we had to build it ourselves. I think that this is the strongest proposition that Fast Forward brings. The ability to fast track events on your terms and use your royalties to drive your career forward.

How is Fast Forward different from a record label advance?

Label advances have always been an exclusive service for a select few artists and it has always been tied to long artist contracts. For some artists it has come to be a blessing and a curse; a big payday at first but then with long delays until the next time they are paid. Fast forward is nothing of the above. As my co-founder Andreas said, “Labels have historically used advances to sign artists to long-term deals. We are now using advances to help artists remain independent.”

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Get Access To Your Future Royalties Today 

Fast Forward is a service that enables you to access up to six months of your future royalties, helping you to accelerate your career by investing that money back into your music.

Read more

Fast Forward is a service that enables you to access up to six months of your future royalties, helping you to accelerate your career by investing that money back into your music.

Read more

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