How To Create A Successful Electronic Press Kit

How To Create A Successful Electronic Press Kit

We asked Dan Roy Carter, Founder, Above Board Entertainment, to share his tips for creating an EPK that cuts through the rest.

Whether you’re sending your tracks to blogs or hitting up playlist curators, having a good EPK (Electronic Press Kit) can help you build trust with the people you’re pitching to. An EPK should include links to your music, imagery, touring history, audience data and your social statistics.

We asked Dan Roy Carter, Founder, Above Board Entertainment, to share his tips for creating an EPK that cuts through the rest.

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“Avoid generic biographic bullshit like the plague. The reality is most artists come from a musical background and have played the piano or cut their teeth on the local DJ circuit. If you’re telling me that your artist was discovered by Dr. Dre because he turned up to Nobu whilst Dre was eating and serenaded him with a standing ovation from the whole restaurant, now I’m interested. 

“Think hooks, cultural triggers and talking points that position your artist in the relevant world whilst also working on points that, down the line, could differentiate them from the crowd. The people making history in music are generally those who manage to effect and illuminate culture. The more you can do to showcase personality and cultural palpability, the easier you’re going to find it to get people hooked on your brand and engaged with your music.”

EPK Checklist:

Biography & discography: Also known as a “backgrounder”, your bio is a narrative peek into your artistry and gives the reader a taste of your influence and sound.

Music samples: Include links to your music online. Supply private Soundcloud links for any unreleased work.  

Performance calendar: Provide a list of recent gigs and performances and update it with new dates as they are announced.

Stage plot: For artists playing at music venues or festivals, the stage plot gives the stage crew and sound engineer critical setup information for things like mics and inputs. 

Photos: Pictures help you tell your artist story, and you should include headshots, promo shots, cover art and performance photography. 

Performance videos: Performance videos give media, bookers or agents a feel for your brand experience and also provide bloggers will shareable material to post. 

Press coverage: An EPK should show off your press coverage including premieres, reviews and interviews, as well as sound clippings from radio and podcasts. 

Contact information: Contact information that’s front and center is an EPK essential. Include email, phone and social media details for the artist, manager and label. 

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