Spotlight: KEV

We caught up with KEV to celebrate the release of his new single ‘All for me and you'.

Interview by Leni - 8 January, 2019 

He’s the lyrical and melodic storyteller from Halmstad, Sweden and he’s back with his latest single, ‘All for me and you’ — a story about a destructive relationship that you put at stake every time, but never stop fighting for.

After a successful career as an actor and songwriter for pop and EDM artists, KEV gathered a group of music producer friends to be part of a free, creative space under the new project of KEV. Three years later, the group have released their new single and we caught up with KEV to chat about life, music and to find out his advice for up-and-coming independent artists.   

He’s the lyrical and melodic storyteller from Halmstad, Sweden and he’s back with his latest single, ‘All for me and you’ — a story about a destructive relationship that you put at stake every time, but never stop fighting for.

After a successful career as an actor and songwriter for pop and EDM artists, KEV gathered a group of music producer friends to be part of a free, creative space under the new project of KEV. Three years later, the group have released their new single and we caught up with KEV to chat about life, music and to find out his advice for up-and-coming independent artists.   

Hey, Kevin! What are you working on right now?
We just finished writing a few songs that we’re going to be releasing over the next few months. The plan is to release one track every month right up until the end of summer. We are also working on building a cool live set!

Awesome, can you give us any hints of what we can expect from live set?
I’ve been trying to build a show that’s part of the whole experience of KEV. It’s going to be very planned from beginning to end, but I want people to feel who I am as an artist, to see who I am and the story I’m trying to tell. We’re trying to build a big experience where you can just listen to the music, see the visuals and feel like “ok, this is what the songs really means.” Right now we’re only working with the music part, we haven’t started working with a visual director yet. But we’re trying to create an experience that you’re not going to be able to hear on Spotify, but at the same time you’re going to recognise our sound.

You’ve also had a career as an actor. Have you pulled any inspiration for your music from acting?
I’m not that active as an actor anymore, but I had a pretty big show last year here in Halmstad which was very cool. After I did that show, I felt like I wanted to take a step back from acting and make myself fully available, with time and energy, to work on the KEV project. But I’m definitely taking a lot of inspiration from acting because it's so similar, but not. As an actor, you are always given a script and you have to be able to follow the script, and your character. But with music, you’re writing your own script.

How did you first start making music?
It all started a couple of years before KEV. Me and my Swedish friend started writing together and started to work with a couple producers who we connected with really fast. We wanted to have a project where we could make music without any set genre or boundaries. We wanted to make pop music but we didn’t want to have the classic rules. So we created this project, KEV, and we all agreed that this was going to be our free zone. We’ve now been doing music together for three years, we made almost 20 tracks in the first month! It’s an adventure every day because we still don’t let ourselves fall into those boundaries.

Is there a personal story behind your new single ‘All for me and you’?
Every time I write, I find myself going to the melancholic stuff, and I love having the dynamic of a track where you see the sadness but it’s also a bit hopeful. ‘All for me and you’ is a love story where you put the relationship at stake every time but you still keep fighting for it because you know when the times are great they are very, very nice. Which makes it hard to let go — because you’re not willing to risk that just because you have the bad times.

It’s more of a story than my own story. I’ve had tough times in my life but with this hasn't been the case with my relationship. I've been taking my own experience and made it into a love story. I've had time in my life when I’ve felt like “ok, so this is shit” but at the same time I’m not able to drop it because I know when times are great, it’s great.

Its hard because you can end up putting yourself in a position where it’s not healthy for you and that's what a lot of people say when they’re in a bad relationship. They say “yeah, we have these great times” and then sometimes you just need to let it go. But this song is about not letting it go and just actually appreciating that you have something very nice when its nice and that you do everything you can to make it work with the other person.

Amuse has a mission to support independent artists through their careers, and not just in the shiny moments. What’s your advice for artists who may be struggling with self doubt or balancing their careers with their mental health?
In this business its very important to believe in yourself. It’s easy to say, but it’s the most important thing to do if you’re in this business. People will not believe in you, but as long as you believe in yourself you'll be able to do anything. Thats been my drive when times are tough — I always picture myself on those big stages, playing for those big crowds, and just believing in myself. Because there's only one person who needs to believe in you and that's yourself. But i know that's easy to say when you're at the point of your career when you do believe in yourself, and have friends and family that believe in you.

Try to believe in yourself and what you’re doing and the rest will fix itself. You also have to know that this life, the artist life, is so much harder than you can imagine. I said to my sister who wants to be artist: “If you want to be an artist, you have to be prepared to write 1000 emails a day for a month. Are you willing to do that?” You can be on stages, you can be singing for crowds, but there's also the parts that come before the fun. Be willing to work, believe in yourself and never quit. I think it's important to never have the self doubt where you’re like “fuck it, I’ll take this job, the music business is too hard.” You can do everything if you just believe in yourself. I know this is very much a cliche, and i would love to have another answer, but it’s the truth.

Listen to KEV

Listen to KEV

Listen to KEV

Listen to KEV

Listen to KEV

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