Five Minutes With LoFi Producer luvwn 

We caught up with the 20-year-old producer from Estonia.

Interview by Leni Andronicos - January 16, 2019

We caught up with the 20-year-old producer from Estonia.

Interview by Leni - January 16, 2019

“As a child, I was always excited to see what each new day would bring. Waking up used to be just as exciting as wondering about the dreams I'd have, falling asleep. That's something I've lost, getting older, but would love to rediscover somehow.”
luvwn’s new track ‘Waking Spell’ was inspired by his feeling of excitement for waking up each day, capturing a universe filled with LoFi dreams and endless possibilities.

To celebrate the release, we caught up with the 20-year-old producer from Estonia to talk about the growth of the LoFi community and his advice for other independent artists.

Tell us a little about yourself and why you started making music…  
My name is Christopher Kaasik, I'm a 20 year old artist from Estonia. I currently live alone in a small cozy apartment and spend most of my free time making music and art. My main project is "luvwn", featuring lush, relaxing lofi hip hop tunes accompanied by fantasy/sci-fi inspired artwork.

Having a way to express my ideas has always been really important for me. While I more or less already had that in the form of drawing and painting, I felt I needed another medium to really get my thoughts across. I started looking into how to write/produce music by myself and about three and a half years later, here I am, completely obsessed with it.

Why do you think the Lo-Fi music scene has become so popular?
I guess it definitely started thanks to the "beats to study to" YouTube videos and streams. Why it stuck with people as a go-to genre so much is probably because it is such an easily accessible alternative to ambient music, often has a really nostalgic vibe, which my generation seems to love, and the tracks just get to the point (short intros, no bridges etc.).

What inspired 'Waking Spell'?
A few months ago one morning I was thinking about how when I was younger, I always felt excited about waking up. It wasn't ever about a particular thing, just the thought that "anything can happen today". I really miss that feeling and hope it comes back to me someday. Everything about the ‘Waking Spell’ release was basically inspired by that thought and feeling.

 What advice do you have for other independent artists starting out in their career?
Well, here's me trying to sound smart: don't take shortcuts unless you know what it is you are taking a shortcut to. I feel like with any field, people just wanna get straight to the results so they try following exactly what professionals do and usually miss out on something essential in the process.

What do you wish you knew when you first started making music?
What I wish I knew when I started making music is that if you constantly decide against doing something just because it doesn't fit your genre, you will actually miss out on learning and discovering things that will. In addition to that, not every project needs to end up as a release, some projects can just function as your personal secret "sketches" that you can learn from.

What artists are you listening to right now?
One of my favorite recent discoveries was a really great and underrated producer who goes by Edac. LoFi/chillhop producer Delayde has an amazing recent three-track release ‘Old Hours’ that I  really vibe with currently. Then there's the recent Philanthrope x mommy album ‘Inaudible’ that is just full of tracks I enjoy. I've also been revisiting a few of my favorites, the beautiful ambient Monument Valley 2 soundtrack composed by Todd Baker; ‘Worlds’ by Porter Robinson and ‘Dive’ by Tycho.

How do you discover new music?
My favorite way to discover new artists is by looking for similar artists to what I already listen to (I usually find really unique artists instead). If I remember correctly, I actually found one of my now favorite producers, Sam Gellaitry, through Mura Masa's Related Artists tab on Spotify two years ago.

Also, since music and art are so connected for me, I always give a chance to singles/albums that have cool artwork (basically judging a book by its cover).

What does the evolution of luvwn look like? What are you working on right now?
I'm incorporating some elements and ideas from my other (more electronic) projects into new luvwn tracks, writing better melodic material and making the song structure more interesting/exciting while still keeping the tracks fairly short and to the point. In terms of the vibe, I really feel like the project is rising to a level of chill and lushness it hasn't been on yet.

I'm always trying to strengthen the connection between my music and cover art as well. I feel it's really important they don't conflict with each other and have a great synergy.

What makes you excited to work with Amuse?
I think the Amuse team has really cool ideas for LoFi artists and I'm excited to see where it all goes!

You can learn more about distributing your music with Amuse here. Ready to get started? Download the app here

What artists are you listening to right now?
One of my favorite recent discoveries was a really great and underrated producer who goes by Edac. LoFi/chillhop producer Delayde has an amazing recent three-track release ‘Old Hours’ that I  really vibe with currently. Then there's the recent Philanthrope x mommy album ‘Inaudible’ that is just full of tracks I enjoy. I've also been revisiting a few of my favorites, the beautiful ambient Monument Valley 2 soundtrack composed by Todd Baker; ‘Worlds’ by Porter Robinson and ‘Dive’ by Tycho.

How do you discover new music?
My favorite way to discover new artists is by looking for similar artists to what I already listen to (I usually find really unique artists instead). If I remember correctly, I actually found one of my now favorite producers, Sam Gellaitry, through Mura Masa's Related Artists tab on Spotify two years ago.

Also, since music and art are so connected for me, I always give a chance to singles/albums that have cool artwork (basically judging a book by its cover).

What does the evolution of Luvwn look like? What are you working on right now?
I'm incorporating some elements and ideas from my other (more electronic) projects into new luvwn tracks, writing better melodic material and making the song structure more interesting/exciting while still keeping the tracks fairly short and to the point. In terms of the vibe, I really feel like the project is rising to a level of chill and lushness it hasn't been on yet.

I'm always trying to strengthen the connection between my music and cover art as well. I feel it's really important they don't conflict with each other and have a great synergy.

What makes you excited to work with Amuse?
I think the Amuse team has really cool ideas for LoFi artists and I'm excited to see where it all goes!

You can learn more about distributing your music with Amuse here. Ready to get started? Download the app here

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