How To Prepare For A Potential Tiktok Us Ban Things To Consider And What You Need To Know
How to prepare for a potential TikTok US ban: Things to consider and what you need to know
Given TikTok’s role in music discovery and its ability to connect you with fans, it’s important to prepare should there be a US ban for TikTok in the future. The US administration just granted TikTok an extra 75 days to find a solution to keep their app live in the US, meaning we can expect things to run as usual until mid-April. No matter the outcome, there's a need to stress. Here are some things you can do to prepare.
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Stay up-to-date
Follow reliable news sources to be aware of any dates or deadlines which could affect your access to the platform. Just being aware of the developments and what’s going on will help you stay on top of things.
Save/Back up your content
All artists are encouraged to download and backup their TikTok data so that you have the opportunity to reuse it in the future as well as keep stats that follow your growth. These can include performance metrics, audience insights and video archives. For a step by step guide on how to do this click here. Don’t forget that short-video formatted content is great for Instagram Reels and YouTube Shorts as well.
Keep in mind that this primarily affects US TikTok users.
You will still be able to distribute your music to TikTok as usual through Amuse. Even if US TikTok users lose access, the social media app will remain a huge platform for the rest of the world.
Communicate with your fans & direct them to other platforms.
The best way to make sure your fans follow you to other platforms? Tell them where you’re going and what they can expect! Since the extension for the TikTok shutdown happened, it gives everyone more time to develop strategies for other platforms and start directing your fans there. Letting people know they type of content they can expect from following you is a great way to create interest.
Although the TikTok ban primarily affects US users, take the opportunity to diversify your online presence. Here, it’s also helpful to consider less mainstream social media platforms. Less known music-focused social media platforms like Fanbase can help foster better connection to your fans and even serve as collaboration and monetization opportunities.
