Success Redefined
Streaming and social media transformed the music industry, sending widely accepted measures of success like radio plays and national charts wayward.
With more artists than ever releasing music in a market that continues to grow increasingly complex, Amuse teamed up with MIDiA Research for the third time to take the pulse on what sustainable success looks like in 2024 - from the artist point of view.
THE TERM “SUCCESS” IS INCREASINGLY INDIVIDUAL
Streaming and social media have opened up new paths for artists and creators, outside of the traditional models of the music industry. Artist services companies and labels need to meet the individual needs of artists in this increasingly complex and demanding environment.
TODAY'S ARTIST SUCCESS IS NOT CAPTURED BY TRADITIONAL METRICS
Traditional success metrics like charts, radio, playlisting have lost relevance from an artist point of view.
"SUCCESS" BOILS DOWN TO FIVE UNIVERSAL CAREER GOALS
Artists define successful career goals as: Sustainability, Recognition, Progression, Longevity and Legacy.
NEW, FLEXIBLE ARTIST SERVICES PARTNERS ARE ON THE RISE
When asked about their ideal partners for creating and releasing music, both full-time professional artists and general music creators showed a preference to working with distributors with label services, indie labels and self-serve platforms.
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MIDiA Research is a market intelligence and consulting firm with long-standing expertise in the business of entertainment and digital media. Read more.
Supporting a new generation of stars, Amuse provides smart funding, digital music distribution, and additional services to the self-releasing and independent artist community. We use the data generated by our distribution platform to build artist-friendly services for a new era of success. Read more.